Wayfinding strategy and design

We help businesses make their environments easy to navigate places for people.

Our passion is to help people orient and navigate through places.

Our team of multidisciplinary designers creates seamless journey experiences by understanding people, their needs, and requirements.

Projects

Passion

We work at the intersection of people, place, and process. We help organizations solve wayfinding as a real, operational challenge. Not just signage, but the full journey: from first touchpoint to final destination. That means aligning physical space with digital information, connecting departments, improving patient or visitor flows, and making sure every decision point actually works in practice.

Designworkplan is a wayfinding strategy and design consultancy.

Approach

Our approach is hands-on and collaborative. We work closely with stakeholders, test on-site, and build systems that are consistent, scalable, and future-proof. Whether it’s a hospital where stress levels are high, a corporate environment where brand and experience need to align, or a public space with multiple user groups, we design wayfinding that performs.

Working across healthcare, experience design, and urban & transport with partners who take wayfinding seriously.

Healthcare

Our wayfinding work for Healthcare evolves around creating a long term vision and clarity to complex care environments. From strategic audits and patient journey mapping to signage and digital integration, we connect spaces, processes, and people.

Focus:

  • Wayfinding vision and Strategy
  • Stakeholder management
  • Wayfinding Design and implementation
healthcare and hospital wayfinding

Experience Design

Our work involves translating brands into spatial experience. Through wayfinding strategy and immersive environments, we develop on-brand workplaces, helping organizations like Google, Philips, and AWS connect people to place with clarity and impact.

Focus:

  • Immersive Brand Experience
  • Wayfinding Design Solutions
  • Implementation and projectmanagement
Immersive Brand Experience and Wayfinding solutions

Urban and Transport

We help shape navigation across campuses and cities. By combining urban design systems, placemaking, and user-centered design. Our work involves developing across physical and digital layers—supporting orientation, movement, and a strong sense of place for diverse audiences.

Focus

  • Urban Wayfinding Design
  • Stakeholder management
  • Placemaking
Urban wayfinding Transport Systems and Placemaking

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Read about wayfinding

Frequently Asked Questions (FAQ)

What is wayfinding?

Wayfinding is a design strategy which makes the built environment easy to navigate places. Show to right information at the right time, focused on the user.

What is signage?

Signage is a physical or digital element which shows wayfinding information or a map. Multiple signs creates an information network for people to understand and navigate places, building or area.

What is a wayfinding map?

A wayfinding map is a visual representation of a place or an area. The map shows relevant information of the place for people to orientate, navigatie or to discover an area.

What is wayfinding user research?

Wayfinding user research is to understand the needs and requirements of a user in relation to a place, building or area. The findings of the research are used to develop a wayfinding strategy.

/designworkplan

We are creative design professionals for everything wayfinding related.

  • Multidisciplinary minds
  • Passion of wayfinding